Your back stage pass into the new Designer Kidz collection!

We’re approaching that time of the year where there seems to be an event on every weekend, whether it’s a wedding or a kids birthday party. It can be hard enough finding a nice outfit for yourself for these special occasions, let alone for your little one! Luckily, we’ve got just the thing to spark some style inspiration. We’re excited to announce that the new Designer Kidz range is coming soon! While the collection doesn’t officially launch until early September you can take a sneak peek into our gorgeous campaign photoshoot below.

For girls aged 4 to 8, we have the Back Stage collection. Satin fabrics, tulle and florals take centre stage in this ballet-inspired look. Whether your gorgeous girl prefers to look pretty in pink or sparkle in sequins, we’ve got her covered for all her special occasion needs. As you can see, our beautiful models did an amazing job at helping us reimagine our industrial chic set as a whimsical wonderland. 

Babies can be ballerinas too, with our Little Dreamer collection. On set, we couldn’t stop squealing over the bubs in their matching satin tutus and bows. Always the pint-sized professionals, they didn’t seem to notice —  they just kept giving us shot after adorable shot! The collection also features a range of lace dresses and floral rompers in breathable cotton fabrics.  Perfect for keeping your little angel cool as the weather heats up!

For more of a behind the scenes look into the new collection, check out our campaign video below.